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Alliance Automotive Group

Who is Alliance Automotive Group ?

Alliance Automotive Group is a major player in the independent distribution of parts and supplies for the automotive and truck repair market. A subsidiary of the world leader in the sector, Genuine Parts Company, AAG employs nearly 5,000 people in France, who facilitate the daily work of tens of thousands of repairers by supplying them, through local stores, with everything they need for vehicle maintenance and repair: spare parts, paintwork, consumables, PPE, workshop equipment and tools.

We meet your business needs

We focus on solutions so you can concentrate on your business. See what we can do for you today!

Successful collaboration is based on a solid, long-term relationship founded on trust, quality, expertise and professionalism. We do our utmost to maintain our customers’ trust by providing high-quality services. Our corporate values reflect our commitment to total customer satisfaction and a smooth, efficient customer experience.

Our corporate values are at the heart of our approach and guide every interaction we have with our customers:

Customer focus: We always strive to understand and anticipate our customers’ needs to offer them tailor-made solutions.

Quality: We are committed to delivering the highest quality services, on time and on budget.

Trust: We value the trust our customers place in us and strive to maintain it by being transparent and reliable.

Proactivity: We take the initiative to identify potential opportunities and challenges for our customers, and propose solutions even before they ask for them.

Openness: We’re open to new ideas, diversity of thought and different perspectives that enrich our work and the solutions we offer our customers.

These values are not just words on a page. They are embedded in our corporate culture and are the foundation on which we build every customer relationship.

We work with a diverse range of companies, from young start-ups to large multinationals. Whether you’re an SME or an international giant, we have the skills and expertise to meet your communication needs. We also have extensive experience in a variety of sectors, including B2B and B2C. This versatility enables us to understand the unique challenges faced by each business and provide tailor-made solutions.

We offer a full range of communication services that can be adapted for international reach. This includes translation and content adaptation, as well as the coordination of advertising campaigns and press relations on a global scale. With a network of agencies throughout Europe and on every continent, we can effectively relay your messages to your target markets. Thanks to local communications teams we understand the cultural nuances and specific needs of different markets, enabling us to create campaigns that resonate globally yet are locally relevant.

Successful collaboration is based on several pillars: trust, quality, expertise and professionalism. We are proud of the longevity of our relationships with our customers, some of which have lasted more than 15 years. This longevity testifies not only to the quality of our work, but also to our ability to evolve and adapt to changing customer needs and market trends.

Each new customer is a new adventure for us. We start with an active listening phase, where we immerse ourselves in the customer’s objectives, challenges and specific needs. This in-depth understanding then enables us to create tailor-made communication solutions that are not only innovative but also highly relevant to each customer.