MDS COM is a full-service communications consultancy that helps companies establish a strong connection with their target audience. Our services are built around four pillars: press and media relations, strategy and content creation, media planning and buying, and international communications.
Press and media relations are the first pillar of our business. Since our creation in 2004, we have successfully completed thousands of projects in this field for a multitude of customers, ranging from start-ups to multinationals. At MDS COM, we don’t just follow a generic approach. We develop a customized communications strategy that meets the specific needs of each client. Our services go far beyond traditional press relations. We also integrate digital and SEO-friendly strategies, covering everything from press releases to the organization of on-site or online press events. We also offer media training services to prepare you for media interactions. Thanks to our international network, we can relay your messages in many countries, ensuring consistency and synergies on a global scale.
The second pillar is content strategy and creation. In the digital age, content is king, and at MDS COM, we understand this. We are constantly adapting to the algorithms and best practices imposed by search engines like Google. Our team of copywriting experts creates multi-channel content to maximize the visibility of your products or services. This includes customer testimonials, case studies, blog articles, newsletters, social media posts and much more. We also offer translation and content adaptation services for different markets and audiences.
The third pillar is media planning and buying. In an ever-changing media landscape, it’s crucial to know where and how to get your messages out. At MDS COM, we develop a customized advertising strategy for each client. Our services cover a wide range of channels, including B2B and B2C campaigns, online and offline, as well as radio and sponsorship. We offer our customers cutting-edge digital campaign solutions combining high-visibility placements, highly targeted audiences via digital and programmatic campaigns, and sponsored content to generate traffic and create leads. We manage media buying negotiations and campaign tracking, ensuring that you get the best possible return on investment.
The fourth and final pillar is international communication. In an increasingly globalized world, it is essential to be able to communicate effectively on an international scale. MDS COM can help you deploy your press relations activities in other target markets. We handle everything from translating and adapting press releases to organizing international press conferences, particularly at major trade shows that attract large numbers of media from all over the world.
In short, MDS COM is your partner of choice for all your communications needs. We offer a wide range of customized services to help companies of all sizes achieve their goals. Whether you’re a start-up just getting off the ground, or a multinational looking to extend your reach, MDS COM has the skills and expertise to help you get the job done.
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Press relations have evolved to become more digital and personalized. It is no longer limited to journalists, but extends to a wider range of influencers. What’s more, modern PR is SEO-friendly, which means it’s optimized for search engines, increasing visibility and impact. It also takes into account the increasingly demanding nature of journalists’ work.
We take a holistic approach to content creation, considering SEO requirements and best practices for each communication channel. Our content is adapted for a variety of platforms, including blogs, newsletters and social networks, and is always aligned with corporate objectives.
Absolutely. Advertising has evolved to become more subtle and integrated, without losing visibility. With digital advertising, companies can target their audience more effectively. Advertising campaigns are also measurable and scalable, offering greater flexibility.
International communication is crucial for companies seeking to expand on a global scale. It enables a consistent brand image to be conveyed, while adapting methods and messages to the cultural and linguistic specificities of each market. This requires expertise in communications strategy, content adaptation, and a presence via a local communications agency that masters the country’s codes. To ensure consistency in international communication, we use our international network of agencies to guarantee that all elements of communication, from message to tone to channels used, are adapted to local cultures while respecting the overall objectives of the communication strategy.
Our team are SEO experts and follow best practices to ensure that content is not only of high quality but also optimized for search engines. This includes the use of appropriate tags, article length, and relevant keywords.
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